Thesis

The design and execution sections of this blog explore the strategy of positioning Storm the individual as the business and the resulting brand identity outcomes.

The SWOT analysis was conducted to identify internal and external factors that identify, offer or pose Strengths, Weaknesses, Opportunities, or Threats to CAS.

The research for the competitor analysis was done in two phases. Firstly, a series of interviews and discussions were held with various design professionals from a wide variety of enterprises and backgrounds. Secondly, an internet desktop study was conducted. 

Efficient systems are essential to CAS to improve communication, reduce collaboration complexity, understand resources allocation and prioritization, and make smarter, data-driven decisions.

CAS is a sole proprietor.

I embarked on desktop research after taking guidance from the client and expert interviews to determine the key elements of establishing a successful brand.

As part of the research component, I conducted interviews with various industry experts. These experts span a wide array of expertise. This section provides a brief introduction to each expert, and the feedback and outcomes are summarised. 

I interviewed and sent a digital survey questionnaire to a selection of CAS’s past and present clients to form the basis of the client research.

An overview, roadmap video, and a written industry review outlining my MA project 'Brand and Business Review'. A finalised introduction, research question and methodology bring context to the project.

Digital PDF consent forms were sent out to all clients for signing before any interviews took place.

A Research Ethics Review Form, Research Checklist and Consent Form were completed as part of good research practice.

A draft summary is written to determine my brand vision, project objectives, and goals.