Thesis

A full summation of my Creating a Storm Brand and Business Report, Part 2 - The Opportunity.

A full summation of my Creating a Storm Brand and Business Report, Part 1 - The Challenge.

According to Experian UK (2016), value-added is the economic enhancement a company adds to its services before offering them to clients. 

Thought leadership increase the strategic ability to attract clients to CAS services. Being a thought leader will give CAS a global profile and create opportunities to inspire, impact, and affect change on a large scale. 

To limit liability as a sole proprietor, Creating a Storm relies on robust contracts, containing detailed terms and conditions of trade. 

Feedback from interviews, with both experts in the field and existing clients, resulted in cost and timeline breakdowns along with improved client communication.

Pre-Sales and client onboarding are specifically aimed at streamlining the filter process to provide key information on the website, empowering prospective and new clients alike.

I reviewed current and potential future project management tools and principles to improve communication, reduce collaboration complexity, and understand where resources are being spent

To date, I have managed the day-to-day cost accounting to maintain a transparent view of the business's cash flow and as a cost-saving mechanism. As a result of growing business complexity, I trailed different accounting software to increase time and operational efficiency.

As a sole entity, CAS has limited time and capacity to execute all aspects of the business. CAS's strategic decision to reduce costs and increase efficiency is outsourcing.

With the Ginger Storm Illustration/ Icon in hand, I began to explore the toolbox concept with various typographical iterations.

The logo development visually explores the trials, errors and successes of the brand identity development.